WASHINGTON (Reuters) - A U.S. Senate subcommittee said on Friday it will probe the controversial new technology for measuring television audiences by Nielsen Media Research next month.
The "local people meters," electronic devices designed to replace the handwritten diaries used for decades to record local viewing habits, have come under fire from some lawmakers, News Corp. Ltd. and a coalition of civil rights activists who say it undercounts minority audiences.
I thought that it was done electronically - need more information on this "handwritten diaries" thing.
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